Ant Marketing has been working with a leading catalogue company since 2002. The campaign involves selling creditor insurance to the company’s catalogue customers and has been operating in accordance with the FSA guidelines since January 2005.
To ensure full compliance with FSA regulation concerning the selling of insurance by phone
Ant Marketing has retained the account for more than fourteen years and the size of the account has increased from an original 18 FTEs to 40 FTEs.
When the contract with the client expired in 2007 and again in 2010, Ant Marketing pitched for the account and won it back both times on the basis of its quality of work and competitive pricing platform.
The client has been successfully audited as a part of the thematic PPI audit by FSA, which also involved a detailed audit of the functions outsourced to Ant Marketing.
The account has grown from one product to now offering a portfolio of products.
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