Key facts

1

+

report provided weekly

Introduction

For the past 17 years Ant Marketing has offered and conducted a wide range of market research solutions for numerous clients across all business and public sectors, both at home and abroad. We have maintained our relationships for this long because we are committed to meeting the client’s requirements. We constantly strive to add value by suggesting enhancements to the projects and we provide a whole host of management information on a daily, weekly and monthly basis so that the client is continuously informed of our activity. Ant Marketing has a dedicated and multi-skilled market research team available at all times for projects. Many of the team have been with Ant Marketing for several years and have therefore built up an excellent skill base and aptitude. All of our activities and agents are governed by ISO20252 (MRQSA) codes of conduct, which guarantees a robust and trustworthy outcome. We offer the whole package dependent on the specific requirements of the client, covering questionnaire construction, questionnaire delivery via telephone and subsequent results analysis. In 2010 we began a quantitative market research project to determine the levels of brand awareness, opinions on the client’s brand positioning and the emotion and attitude evoked within the insurance sector.

Objectives

Objectives

  • Design question structure and response design, ensuring the right type of response capture to enable robust statistical analysis

  • Advise on appropriate sample size to ensure statistical significance of results

  • Construct the questionnaire and scripting followed by delivery via telephone

  • Implement the results analysis using appropriate statistical modelling software and subsequent presentation back to the client

Challenges & solutions

Challenges & solutions

Challenge

To ensure each of the interviews conducted are of the required level and that we gather the correct information

View solution

Solution

Ant Marketing use a variety of mechanisms to ensure the challenge is met, including

  • Ensuring the team is fully briefed on each project
  • Agreeing and adhering to predetermined criteria for a qualified interview
  • Utilising a robust quality control procedure that ensures contact demographics and gathered data are accurate
What our client said...

Robust reporting on a weekly basis. This consistently looks at and measures against the key performance indicators.

Results

Results

Results have been measured as follows:

1

The client closely monitors the data penetration and secured interview conversions generated from each list supplied

2

Interview quality is achieved via ongoing quality control and audit procedures

3

On a weekly basis, Ant Marketing delivers robust reporting, which consistently measures against the key performance indicators and an agreed service level

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