For the past decade Ant Marketing has offered and conducted a wide range of Market Research solutions for numerous clients across both business and public sectors, at home and abroad. It is because of our commitment to meet the client's requirements that we have maintained our relationships for this long. We constantly strive to add value by suggesting enhancements to the projects along with providing a whole host of management information on a daily, weekly and monthly basis so that the client is continuously of our activity. There is a dedicated and multi-skilled Market Research team available at all times for these projects. Many of the team have been with Ant Marketing for several years and have therefore built up a good skill base and aptitude. We offer the whole package dependent on the specific requirements of the client, covering: questionnaire construction, questionnaire delivery via telephone and subsequent results analysis. In July 2007 we began a quantitative market research project to determine the levels of brand awareness and states of mind with regards to both the clients' brand positioning, emotion and attitude evoked within the insurance sector.
Design question structure and response design; notably creating the right type of response capture to enable robust statistical analysis.
Advise on appropriate sample size to ensure statistical significance of results.
Construction of the questionnaire and scripting followed by delivery via telephone.
Implementation of the results analysis using appropriate statistical modelling software and subsequent presentation back to the client.
To ensure that every interview falls within given demographic and audience qualifying criteria.
A variety of mechanisms are used to ensure the challenge is met, including:
To deliver study results on time in the specific data return format.
Agreeing and adhering to delivery schedules, pre-setting agreed data formats before field work launch.
Ensuring the highest level of product knowledge.
Here the solution has been as follows:
Ant Marketing audits the service by a series of client satisfaction surveys, these are undertaken on a regular basis and actions taken if required.
The client monitors closely the data penetration and successful interview conversions generated from each list supplied
Interview Quality - This is achieved via ongoing quality control and audit procedures.
Robust reporting on a weekly basis. This consistently looks at and measures against the key performance indicators.
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