Introduction

Market Research

For the past decade Ant Marketing has offered and conducted a wide range of Market Research solutions for numerous clients across both business and public sectors, at home and abroad. It is because of our commitment to meet the client's requirements that we have maintained our relationships for this long. We constantly strive to add value by suggesting enhancements to the projects along with providing a whole host of management information on a daily, weekly and monthly basis so that the client is continuously of our activity. There is a dedicated and multi-skilled Market Research team available at all times for these projects. Many of the team have been with Ant Marketing for several years and have therefore built up a good skill base and aptitude. We offer the whole package dependent on the specific requirements of the client, covering: questionnaire construction, questionnaire delivery via telephone and subsequent results analysis. In July 2007 we began a quantitative market research project to determine the levels of brand awareness and states of mind with regards to both the clients' brand positioning, emotion and attitude evoked within the insurance sector.

Objectives

Objectives

  • Design question structure and response design; notably creating the right type of response capture to enable robust statistical analysis.

  • Advise on appropriate sample size to ensure statistical significance of results.

  • Construction of the questionnaire and scripting followed by delivery via telephone.

  • Implementation of the results analysis using appropriate statistical modelling software and subsequent presentation back to the client.

Challenges & solutions

Challenges & solutions

Challenge

To ensure that every interview falls within given demographic and audience qualifying criteria.

View solution

Solution

A variety of mechanisms are used to ensure the challenge is met, including:

  • Ensuring the team is fully briefed on field work.
  • Agreeing to and adhering with predetermined criteria for a qualified interview.
  • Setting up the data, using geographic and demographic information for target monitoring
  • A robust quality control procedure ensuring contact demographics and gathered data is accurate.

Challenge

To deliver study results on time in the specific data return format.

View solution

Solution

Agreeing and adhering to delivery schedules, pre-setting agreed data formats before field work launch.

Challenge

Ensuring the highest level of product knowledge.

View solution

Solution

Here the solution has been as follows:

  • Extensive initial and ongoing training.
  • A dedicated team to the project
  • Ongoing product knowledge assessment. Independent of operations Ant Marketing every month makes an assessment of each operative and dependent upon the results provides additional training (This is undertaken by Ant Marketing’s Training Division).
Results

Results

Ant Marketing audits the service by a series of client satisfaction surveys, these are undertaken on a regular basis and actions taken if required.

1

The client monitors closely the data penetration and successful interview conversions generated from each list supplied

2

Interview Quality - This is achieved via ongoing quality control and audit procedures.

3

Robust reporting on a weekly basis. This consistently looks at and measures against the key performance indicators.

We'd love to work with you

Please complete the form and we will be in touch with you as soon as possible.

Please leave this field empty.

Before submitting this form, confirm you have read and understand the terms in our privacy notice here, including the permissions to contact you.