A strong marketing campaign isn’t about pushing your product or service in an unsubtle way; it’s about clearly telling your potential customers what you can do for them.
Your marketing approach should always be built on this customer-centric approach, and should look at providing solutions, rather than simply selling to them. There are a number of ways you can put the customer first, and once you have done that, you can begin an effective and nonintrusive marketing campaign.
An inbound marketing approach is inherently customer-focused, as opposed to product-focused and is all about the customer coming to you. This style of marketing is built around customer needs and works in tandem with other channels. Your company messages should address customer issues and potential problems, with people feeling like all of their interactions with your company are centred around them. Eventually, they will be drawn to you as they see that you are genuinely more concerned with fixing their problems, rather than trying to sell to them. If they believe you care about them as a person, they are much more likely to come to you to buy.
Be Smart With Data
Did you know, by this time next year, 40% of your B2B database will be out of date? It helps to have an up-to-date database when directly calling prospects, but it’s also useful to use this data to form relationships and build over the long term. The more creatively you can use your customers’ data to interact with them, the higher personal value you provide to them. Once you segment your data, think about creating profiles or customer personas for each distinct type of customer. You can then create different approaches for each category and use this to form the most unique and effective marketing strategy possible. By accurately tracking what your customers are most receptive to and at what times they are most receptive, your marketing communications will have the maximum impact as you engage on a much more personal level.