Receiving a sales call is not always welcome, especially for businesses during working hours, however there are ways to talk to your customers or prospective customers without disengaging them.

The opening exchange is key to getting the prospect’s interest and ensuring they stay on the line long enough to hear what you have to say. Your first words need to prepare your prospect for the following conversation, put them at ease, and get them ready to make a positive decision. Here are some ideas to help you put your prospects at ease right from the off, and make them more receptive to what you have to say.

  • Demonstrate your interest in the person you are calling by talking about specific details about them or their company.

  • If you are able to cite mutual connections or referrals, you will instantly demonstrate credibility and stir their curiosity.

  • Talk about their industry. This shows that you understand the issues they are facing and gives them confidence that you are experienced in working with their industry.

  • Reference some of the company’s recent marketing materials, emails or social media posts to show that you have been following the company’s progress before making the call.

All of these suggestions put the individual or company you are calling at the forefront of the conversation, rather than opening with a rehearsed monologue about yourself. You should always aim to display your professionalism, credibility, and expertise.

Getting telephone marketing and sales right is not easy. Ant has been a leading provider of telesales, telemarketing and customer services for over 29 years, and employ experienced customer services and sales agents. We have lots of different services to help businesses make the most of their telephone marketing efforts, take a look and see how we can help you and your business.

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