Lead generation is all about building your customer base, but where do you start?
If you want to grow as a business, or even stay at the top of your game, it’s vital that you increase your customer or client base. Customers are loyal, provided you provide them with a good product and excellent customer service, but the marketplace is competitive. And while that means that you need to go the extra mile with your current customers in order to keep them, it also means that there are plenty of your competitors’ customers waiting to be reached out to. But just how do you develop your own lead generation strategy, and what type of lead generation should you pursue?
Distinguish Your Leads
Every single lead is different. Somebody at the top of your sales funnel, will require a different approach than someone closer to the bottom. The aim is to establish where each customer is on their buyer’s journey and then identify the best way to approach them. If you take a blanket approach to lead generation, you could be wasting time, money and effort on lower “quality” leads. These customers will require a different marketing strategy, so it’s important to fine tune your efforts.
Form Your Strategies
Do you have a database of people that have signed up to a mailing list or have given you permission to call them? These people have expressed an interest in your company and require attention from your marketing team. Even if they haven’t bought from you yet, it shows that they will react favourably to the right approach. If you have a group of people that have shown interest in purchasing, it’s time to create a deeper relationship with them. This group requires a personal touch to give them that extra push to buy.
Generate More Leads
By completing these steps, you should be able to generate a strong profile of your ideal target customer. You will know how they react to certain approaches and what they’re looking for in order to buy. You can use this information to launch a strong lead generation campaign, with effective marketing methods and more effective results.
We have years’ worth of lead generation and marketing experience and have run lead generation campaigns for some of the largest brands in the world. If you’d like to talk to us about your marketing strategy, please get in touch.