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Market research

Turn your marketing assumptions into facts – use market research specialists Ant Marketing to find out what your customers think about your business and products. You can use this information to develop your product offering, and improve customer satisfaction and retention.

With a 1,000-strong team and extensive experience in market research, Ant Marketing works on projects of all sizes - from large, worldwide consumer projects through to smaller UK-based business to business research. Through both telephone research and face-to-face research, Ant Marketing can provide:

  • Bespoke research
  • Competitive benchmarking
  • Competitive intelligence
  • Competitor analysis
  • Customer loyalty
  • Customer relationship measurement (CRM)
  • Customer satisfaction surveys
  • Image and branding studies
  • Monitoring surveys
  • Multi-client, syndicated and omnibus research
  • Corporate and brand image tracking
  • In-house/doorstep interviews
  • Minority group surveys
  • Product testing initiatives
  • Promotional activity support
  • Public relations
  • Street/mall interviews
To ensure your project is expertly handled, all Ant Marketing researchers receive comprehensive training and our client support managers and team leaders constantly monitor all projects. You can rest assured that Ant Marketing is compliant with the industry's regulations, including the Market Research Society code of conduct, and is accredited to MRQSA BS 7911.
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Ant Marketing is proud to be accredited to ISO 9001 and the Direct Marketing Association.