Ant Marketing have vast experience working in the Events/Conferences sector both on a domestic and international basis, primarily tasked with contacting high level professionals for event awareness and delegate recruitment campaigns for both paid and unpaid events. Many of our clients’ target audiences include, Managing Directors, Partners, Vice Presidents, Financial Controllers of large blue chip companies.

We can form part of the marketing strategy at an early stage following up after the first or second mailer or alternatively we are asked to assist at a late stage when all marketing options have been used. Of course Ant can assist from the outset and manage the whole multi-channel campaign, sending out your mailers via email and following up with telemarketing. At whatever stage we are involved our success rates are second to none.

Core Expertise:

  • Database cleansing/building
  • Delegate pre-registrations
  • Delegate sales
  • Attendance confirmation after registration / concierge calls
  • VIP concierge calls
  • Post-event research

300

%

Return on investment in terms of revenue to direct cost.

Related case study

Appointment Generation for Global Banking Institution

Ant Marketing continually strives to deliver a lower cost per appointment through consultative feedback and working in partnership with the client.

For the last four years Ant Marketing has been providing an outbound appointment generation and database build function for one of the world's largest banking institutions. Essentially, Ant Marketing is tasked with generating sales appointments on a national scale for a variety of business-to-business banking divisions, including invoice finance, asset finance, business banking and corporate banking. As well as outbound, Ant Marketing also handle inbound enquiries generating additional sales leads and distributing them accordingly.

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