Since the business started in 1989 Appointment Setting has been a core service, working with bluechip businesses to small independents. We have seen significant growth as many businesses look to outsource this vital part of the sales strategy and growth.

We work closely with our clients in the initial stages of a campaign to establish what a qualified appointment looks like. This criteria then forms the basis of our approach to the project, from our bespoke call guides to our robust quality control process. Regular communication over the course of the campaign ensures that we remain aligned to your specific objectives.

Why outsource your appointment setting to Ant?

  • Highly experienced and professional agents who act as an extension of your brand
  • The team will take time to understand your business and articulate your proposition to the target market
  • Dedicated quality team who monitor every appointment to ensure they meet the agreed criteria
  • We will compliment your overall marketing strategy and become an integral extension of your marketing function
  • We will provide detailed MI and full transparency of the results, costs and ROI, in addition to insightful feedback on the target market
  • • Feedback on the quality and outcome of our appointments from our clients is encouraged. This helps us to make further refinements where possible and ensures that we remain on course to meet your objectives

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Throughout that time it has been more of a partnership approach rather than supplier buyer relationship. Ant Marketing has been forward thinking in their ideas, flexible in the working practices and above all listens and takes on board input from us.



Qualified appointments in the last 2 years.

Related case study

Appointment Generation for Global Banking Institution

Ant Marketing continually strives to deliver a lower cost per appointment through consultative feedback and working in partnership with the client.

For the last four years Ant Marketing has been providing an outbound appointment generation and database build function for one of the world's largest banking institutions. Essentially, Ant Marketing is tasked with generating sales appointments on a national scale for a variety of business-to-business banking divisions, including invoice finance, asset finance, business banking and corporate banking. As well as outbound, Ant Marketing also handle inbound enquiries generating additional sales leads and distributing them accordingly.

Read more

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