We can offer you insight into the market place, what your competitors are up to, what products your customers want and how your customers perceive your brand. Enabling you to develop the right marketing strategies and messages to get the most from your marketing budget. At Ant Marketing we take your market research needs seriously – no dabbling for us – and we are experts in business-to-business market research.

As an associate member of the Market Research Society, Lisa Hall, Senior Market Research Client Support Manager guides our market research services, delivered by our dedicated and multi-skilled market research team. All of our activities and market research professionals are governed by MRQSA (ISO20252) and the Market Research Society Code of Practice enabling us to guarantee a robust and valid outcome for your research.

Core market research services:

  • Market - intelligence, competitor benchmarking, competitor analysis, product and service comparisons.
  • Customer - loyalty, relationship measurement, customer satisfaction surveys and mystery shopping.
  • Image and brand – studies, tracking, monitoring surveys, public relations.
  • Marketing – promotional activity support and product testing initiatives.

With 50+ CATI (Computer Assisted Telephone Interviewing) stations we offer a resource to many research agencies and blue chip companies who do not have this facility, at a very cost effective rate. Ant pride ourselves on the quick turnaround of projects and completing work to deadlines.

We cater for multi-client, syndicated and omnibus research, minority group surveys and have the capability to offer telephone, digital or face-to-face research. Our business-to-business and business-to-consumer market research services are delivered by a dedicated and multi-skilled market research team. Many of our projects are ongoing with many of the team having been with Ant Marketing for several years, therefore having built up an excellent skill-base and aptitude specific to this marketing discipline. All of our activities and agents are governed by MRQSA (BS7911) and Market Research Society codes of conduct, which guarantees a robust and valid outcome.

I would certainly recommend them to any business that aims to engage new customers.

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report provided weekly

Related case study

Market Research Quantitative Brand Research Requirements

Robust reporting on a weekly basis. This consistently looks at and measures against the key performance indicators.

For the past 17 years Ant Marketing has offered and conducted a wide range of market research solutions for numerous clients across all business and public sectors, both at home and abroad.

We have maintained our relationships for this long because we are committed to meeting the client’s requirements. We constantly strive to add value by suggesting enhancements to the projects and we provide a whole host of management information on a daily, weekly and monthly basis so that the client is continuously informed of our activity.

Ant Marketing has a dedicated and multi-skilled market research team available at all times for projects. Many of the team have been with Ant Marketing for several years and have therefore built up an excellent skill base and aptitude.

All of our activities and agents are governed by ISO20252 (MRQSA) codes of conduct, which guarantees a robust and trustworthy outcome.

We offer the whole package dependent on the specific requirements of the client, covering questionnaire construction, questionnaire delivery via telephone and subsequent results analysis.

In 2010 we began a quantitative market research project to determine the levels of brand awareness, opinions on the client’s brand positioning and the emotion and attitude evoked within the insurance sector.

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