There’s no better way of working out what your customers are thinking than by asking them yourself.
Today’s customers are complex and their thoughts and opinions are ever-changing. Trying to keep up with them is always a struggle for businesses, but the best way to keep up to date is to reach out and talk to them. Surveys and questionnaires are a great way of getting to know your customers, giving you the information you need to make changes to your products or services to suit their needs, and to tailor your marketing strategies accordingly. Customer surveys can also help you to focus your attention inwards and see what you could be doing better as a company.
Keeping and Winning Back Customers
As the old saying goes, it’s easier to keep an existing customer than it is to win a new one, and by talking to your current customers, you increase your chances of retaining their business. Not only can you gather important information, but you also give your customers a platform to express themselves, empowering them and allowing their opinions to be heard. Your efforts to get their opinions won’t go unnoticed. If a customer does decide to leave you, getting feedback can give you an indication as to why they decided to stop buying from you, and give you insights into how you can win them back based on the comments they give.
Asking The Right Questions
The questions you ask, when you ask them, and how you ask them will determine the quality of your data. Focus on your customers, and those that you want to attract and think about the problems you are trying to solve and how you plan to use your data to come up with a solution. Keep questions to a minimum and try only to ask questions that will meet your aims set out beforehand; this not only gives you the most valuable information, but it ensures you are not wasting your customers’ time with unnecessary questions, helping them to understand more clearly why you are conducting the research. We have tips on how to communicate with your customers here.
It is so important that you keep talking to your customers in order to provide the best possible service. By conducting research over a longer period of time, after you have made changes, you can measure how successful these changes have been. If you would like to discuss your business’s market research or survey strategy with us, you can get in touch with us here.