Ant Marketing understands that being a significant player in the outsourced contact centre market demands a high level of innovation to remain ahead of our competitors and to continue delivering an unrivalled service to our clients.
We invest considerable time and resources into our capabilities, and as such we are constantly seeking improvements to our service offerings and delivery. By fusing our own extensive expertise with emerging technologies, Ant Marketing's systems are constantly evaluated to ensure synchronisation with the needs of the business and our clients.
Robust and scalable infrastructure
Developing cutting-edge applications and using the latest developments would be ineffective without a robust and scalable platform to base it upon. As an example, recording every call and working with vast amounts of data means that Ant Marketing has significant data storage requirements. Our needs have been met by a US-based storage vendor whose solutions offer the scalability, stability and performance we demand, along with another key factor – flexibility.
Flexible systems and processes
Almost all campaigns we undertake are different to the last. We recognise that our clients have different needs, so flexible systems and processes are paramount to delivering successful results. Ant Marketing has achieved operational flexibility through converged voice and data platforms (VoIP) for the best service delivery. We are able to offer rapid campaign execution through the use of sophisticated tools to capture data obtained from telephone-based surveys and interviews (CATI). Data analysis tools capable of producing accurate and validated data, to highly bespoke dataset templates as required by clients, are in constant development.
Web applications
Most of Ant Marketing's ongoing development projects focus on web-based applications. These projects aim to link almost every aspect of our business, to provide total transparency across all campaigns and measure key performance indicators. At Ant Marketing, we believe that web applications also offer the most rapid and platform independent solution that moves with future technological advances, to keep us ahead of the game.
Compliance and best practice
Regulatory bodies such as OfCom and the FSA have strict guidelines that our systems and business procedures must follow in order to be compliant. This is why every IT system we implement at Ant Marketing is thoroughly investigated and tested to ensure we remain compliant and, where possible, exceed statutory obligations.
IT best practice is enforced and maintained through periodic evaluation of our IT policies and practices. Ant Marketing makes it a priority to keep a careful eye on developing areas such as security, disaster recovery, business continuity, data retention and back-up procedures. |
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