Controlled circulation reader acquisitions and renewals
For the last 18 years Ant Marketing has been providing outbound and inbound controlled circulation generation for the UK’s leading weekly information technology publication. We have been responsible for contacting via telephone, current and lapsed subscribers to the publication across the UK, to renew subscriptions. We are also responsible for building up the client’s readership by contacting potential new readers of the publication. We have maintained our relationship for many years because we are committed to meeting the client’s requirements. We constantly strive to add value by suggesting enhancements to the projects and we provide a whole host of management information on a daily, weekly and monthly basis so that the client is constantly informed of our activity. Ant Marketing provides a dedicated and experienced team for this client, many of whom have worked with Ant Marketing for several years, enabling us to complete registrations to a high standard. As controlled circulation is an area that Ant Marketing specialises in, we are fully aware of all audit requirements and profile audits, clients’ direct marketing needs and also the high-quality requirements of the campaigns. We also complete a range of related campaigns that look at other areas of the client database. We conduct list builds and cleanses, email collection and any other client requirements. Due to our ongoing success, we now handle all the controlled circulation telephone registrations for this project.