Quantitive brand research requirements

Market Research

For the past decade, Ant Marketing has offered and conducted a wide range of Market Research solutions for numerous clients across both business and public sectors, at home and abroad. It is because of our commitment to meet the client’s requirements that we have maintained our relationships for this long. We constantly strive to add value by suggesting enhancements to the projects and by providing a whole host of management information on a daily, weekly and monthly basis so that the client is continuously aware of our activity. There is a dedicated and multi-skilled Market Research team available at all times for these projects. Many of the team have been with Ant Marketing for several years and have therefore built up a good skill base and aptitude. We offer the whole package dependent on the specific requirements of the client, covering: questionnaire construction, questionnaire delivery via telephone and subsequent results analysis. In July 2007 we began a quantitative market research project to determine the levels of brand awareness and states of mind with regards to both the clients’ brand positioning, emotion and attitude evoked within the insurance sector.


- Design question structure and response design; notably creating the right type of response capture to enable robust statistical analysis.

- Advise on appropriate sample size to ensure statistical significance of results.

- Construction of the questionnaire and scripting followed by delivery via telephone.

- Implementation of the results analysis using appropriate statistical modelling software and subsequent presentation back to the client.


To ensure that every interview falls within given demographic and audience qualifying criteria.

To deliver study results on time in the specific data return format.

Ensuring the highest level of product knowledge.


A variety of mechanisms are used to ensure the challenge is met, including:

-Ensuring the team is fully briefed on field work.
-Agreeing to and adhering with predetermined criteria for a qualified interview.
-Setting up the data, using geographic and demographic information for target monitoring
-A robust quality control procedure ensuring contact demographics and gathered data is accurate.
-Agreeing and adhering to delivery schedules, pre-setting agreed data formats before field work launch.
-Extensive initial and ongoing training.
-A dedicated team to the project
-Ongoing product knowledge assessment. Independent of operations Ant Marketing every month makes an assessment of each operative and dependent upon the results provides additional training (This is undertaken by Ant Marketing’s Training Division).

Ant Marketing audits the service by a series of client satisfaction surveys, these are undertaken on a regular basis and actions taken if required.