Quantitive brand research requirements
For the past decade, Ant Marketing has offered and conducted a wide range of Market Research solutions for numerous clients across both business and public sectors, at home and abroad. It is because of our commitment to meet the client’s requirements that we have maintained our relationships for this long. We constantly strive to add value by suggesting enhancements to the projects and by providing a whole host of management information on a daily, weekly and monthly basis so that the client is continuously aware of our activity. There is a dedicated and multi-skilled Market Research team available at all times for these projects. Many of the team have been with Ant Marketing for several years and have therefore built up a good skill base and aptitude. We offer the whole package dependent on the specific requirements of the client, covering: questionnaire construction, questionnaire delivery via telephone and subsequent results analysis. In July 2007 we began a quantitative market research project to determine the levels of brand awareness and states of mind with regards to both the clients’ brand positioning, emotion and attitude evoked within the insurance sector.