Subscriptions for world-leading weekly international publication
For the last 20 year’s Ant Marketing have been providing an outbound and inbound paid subscriptions generation for the worlds leading weekly international news and business publication. We have always been responsible for contacting every lapsed subscriber to the publication across UK, Europe, Middle East and Africa to renew their subscription via telephone. It is because of our commitment to meet the client’s required conversion rates that we have maintained the relationship for this long. We constantly strive to add value by suggesting enhancements to the projects along with providing a whole host of management information on a daily, weekly and monthly basis so that the client is continuously informed of our activity . There has always been a dedicated team working for this client and they work from a branded room. Many of the team have been with Ant Marketing for several years and have therefore built up good relationships with the client. We also complete a whole range of ad hoc campaigns that are diarised throughout the calendar year looking at other areas of the subscriber database. We encourage the purchase of gift subscriptions, chase bad debts, handle bounced credit card queries and resolve undeliverable copies. In early 2006, we began a project to handle contacting all of the lapsed subscribers of this publication across USA and Canada and due to our ongoing success we now complete this project on an ongoing basis for the client.