Help your business cope with the Black Friday demand

In the new Covid era, people are turning to online retailers more than ever as demand soars and shops remain closed or limited. This may make it more difficult for your business to cope with the Black Friday demand as more consumers visit your website to find the best deals. 

It is important that you ensure your customer service is up to the task of coping with the increased Black Friday demand ahead of November 27th. 

An estimated £1.5billion was spent online in the UK last year, an overall increase of 3.6% from 2018, this year you should expect even bigger increases for online retailers. 

But why do people abandon an online shopping cart? Could any of them be affecting your online sales? Here are a few of the top reasons:

  • Expensive delivery charges
  • Couldn’t find a preferred payment option
  • Concerns over transaction security
  • No ‘guest’ checkout option
  • The payment process is not mobile-friendly
  • Lack of customer support

Your focus should be on ensuring your customer’s experience with your business is a good one. Every little thing you do to make this happen will go a long way to ensuring the customer will return again and again. 

Have you considered how you can capture customer details so you can contact customers regarding future deals, offers and services? A simple thing like collecting their email address, along with permission to contact, so that you can sell to them again can make a big difference. This way, you know exactly what they purchased, which in turn opens up the similar extras and upsells. 

Online support systems are needed more now than ever to ensure your customer has a smooth experience. Every company has different customers, and every customer has different needs. Whatever the requirement, we serve them through the channels they want, in the language they speak, every hour of the day, and every day of the year. 

Over the years we have developed a reputation for delivering successful marketing, research, sales and customer service programmes for our clients. We offer customer service support over the phone and online, ensuring your customers have the means to get in touch with you through their preferred method whenever they need help.

If you would like to find out the different ways we can support you with your customer experience, especially over Black Friday, please get in touch on 0800 073 7300.