Why Phone Calls Are Still Important For Business

Why Phone Calls Are Still Important For Business

We live in a modern-day world which relies very much on new technologies to communicate with each other through screens. Sometimes it can seem easier to send someone an email or a text message than to pick up the phone, but does this mean that we are beginning to lose a sense of personalisation within our customer relationships?

Whether you are part of a startup or a well-established business, communication is critical and knowing how to use phone calls for your business is important. Phone systems are valuable business communication tools for promoting your business and connecting with customers.


Personal and Immediate

Phone conversations not only add a personal level to your sales, but they can be used as a reminder of your business, and keeping note of personal touches always pays off. After talking with someone face-to-face, a phone call is the best way to get a personal response. If the person you called is available, you can take care of business on the spot. With other forms of communication, such as texting or email, you may be able to leave a message and hope for a quick response, but it’s not guaranteed.


It Builds Relationships and Brand Loyalty

Talking to customers and getting to know them will pay off in the long run, as those fine personal details and memorable interactions may just win you a sale. People develop better relationships with your brand when they have a positive experience talking to someone on the phone. When your prospects and customers call you, you have the rare opportunity to have their undivided attention and make an impression that spur them to recommend your service to their friends, family or colleagues, and come back to you time and time again.

Whilst phone conversations may be considered a little old-fashioned, they should not be completely ignored when it comes to your business strategy. Telephony allows for various questions to be answered, providing a better, quicker drive to a successful sale.

If you’re considering incorporating more calls into your business, get in touch with a member of our team today to find out more.