B2C & B2B Telemarketing Services
As a results-driven B2C and B2B telemarketing company, our proactive outreach services are designed for generating leads, re-engaging lapsed customers, and building stronger relationships through strategic outbound calls. Whether you're promoting a new product or service, conducting surveys, or nurturing sales opportunities, our trained telemarketers deliver personalised, brand-aligned contact that gets results.

B2C and B2B telemarketing services
Get qualified leads & grow your business with our proactive B2C and B2B telemarketing services
✔︎ Support in 23 languages
✔︎ Future-forward telemarketing agency
✔︎ 35+ years of industry knowledge
✔︎ UK-based call centres
✔︎ Experts in lead generation services
★★★★★ Customer-Rated Telemarketing Company







Lead Generation - We Generate Leads For Your Business
As a trusted B2C and B2B telemarketing company, we specialise in targeted lead generation campaigns that connect you directly with the right people. Our skilled agents use a personal, conversational approach to qualify prospects, gather insights, and drive interest. We are cold calling experts with over 30 years experience in B2B marketing and sales. Whether you're selling direct to consumer or into complex B2B sales environments, we quickly build trust and turn conversations into conversions - helping your sales pipeline stay full and active.
Our outsourced telemarketing services are tailored to meet your business goals and deliver high-quality leads that convert.
Lead Qualification - We Qualify Your B2B Prospects
Our team engages prospects in meaningful conversations with potential customers to assess interest, budget, pain points, and decision-maker readiness, ensuring only qualified leads are passed to your sales team. Whether you're working direct to consumer or targeting key decision-makers in B2B, we streamline your pipeline and boost conversion potential. We can integrate with your CRM to ensure seamless lead qualification and nurturing.
Get efficient and effective with sales-ready leads today.


Market Research - We Collect Invaluable Data For Your Company
As a data-driven B2C and B2B telemarketing company, we deliver insightful market research that helps you understand your target market, refine your marketing strategies, and make smarter business decisions. Whether you're exploring new sectors, testing product or service ideas, or gathering feedback from consumer audiences, our skilled agents capture meaningful, real-time insights through thoughtful, professional conversations.
Our telemarketing services ensure data-backed decisions and improved return on investment.
Appointment Setting - Let Our Telemarketing Team Fill Your Diary
At Ant, we offer professional appointment setting services that connect your sales team with qualified, ready-to-talk prospects. Whether you're targeting business to business (B2B) or going direct to consumer, our agents handle the outbound calls, qualify interest, and book appointments that align with your team’s business objectives - saving time and driving measurable results.
We offer tailored B2B telemarketing and B2B appointment setting services that maximise your sales funnel and shorten your sales cycle.


Sales Support - We Are An Extension To Your In-House Sales Team
Our telesales and sales support services are designed to help you boost conversions and close more deals. Whether you're selling direct to consumer or targeting key B2B accounts, our experienced agents act as an extension of your sales team - handling objections, building rapport, and driving revenue with every call or message.
You get a dedicated account manager, a fully trained B2B telemarketing team, and all support feels like an extension of your business. From B2B outbound calls to lead nurturing, we support your entire B2B marketing sales pipeline.
Customer Outreach - Telemarketing Campaigns That Grow Relationships
Ant is a B2C and B2B telemarketing company with a difference. Our proactive customer outreach solutions help businesses build real connections through personalised, timely, and efficient engagement. Whether you're reaching out direct to consumer or nurturing business development relationships, we deliver tailored strategies that drive satisfaction, loyalty, and long-term growth - making every interaction count.
Our telemarketing team works across a wide range of industries, providing cost-effective, unscripted outreach that meets your unique needs.

B2C & B2B Telemarketing Services
Frequently Asked Questions
FAQs about our B2C and B2B telemarketing services
What makes Ant a leading B2B telemarketing company in the UK?
We have over 35 years’ experience delivering effective B2B telemarketing campaigns, specialising in lead generation, appointment setting, and market research across a wide range of industries. Our UK-based telemarketing team is trained to deliver high-quality leads and measurable return on investment (ROI).
Can I outsource my entire B2B lead generation strategy to Ant?
Absolutely. We offer full-service outsourced telemarketing that includes B2B lead generation, telesales, CRM integration, lead qualification, and sales support. Whether you need to build your sales pipeline, nurture prospects, or convert qualified leads, our telemarketing services can be tailored to your business objectives.
How do you ensure GDPR compliance in your telemarketing campaigns?
We follow strict GDPR guidelines in all our B2B and B2C telemarketing services. From data acquisition and consent management to CRM handling and call recording, our agents are trained to keep your campaigns compliant and your brand reputation secure.
How quickly can you onboard a new B2B telemarketing campaign?
Our onboarding process is fast, collaborative, and designed to get your B2B telemarketing campaign live within days. From understanding your target audience and defining your ideal customer profile, to syncing with your CRM and briefing the telemarketing team, we make setup simple and efficient. Whether you're aiming for qualified leads, booked face-to-face meetings, or full sales pipeline support, our team gets up to speed quickly - without compromising on quality or compliance.
To discuss our effective sales and marketing solutions, please request a call back and we can book you in for a FREE consultation today.


