Direct response & media support
Direct response is a powerful tool in your customer outreach arsenal. We understand the critical importance of effective communication in direct response campaigns and having that human touch. Our team comprises of seasoned professionals who specialise in crafting compelling messages tailored to your target audience.
Unlock success with Direct Response & Media Support
With years of industry experience, we have honed our skills in understanding consumer behaviour and delivering messages that resonate. In addition to this, we harness technology to stay ahead of the curve and deliver superior results for your business, leverage cutting-edge tools and platforms to enhance the efficiency and effectiveness of our direct response services.
✔︎ Support in 20+ languages
✔︎ 24/7 customer service support
✔︎ 35+ years of industry experience
✔︎ UK-based outreach centres
★★★★★ Customer-Rated Contact Centre
Our partnership with Ant is a great one. They are very attentive to our needs and ultra-reactive. The team on the ground work with pace and pick up any training needs with ease. We’re looking forward to continuing working with you all.
Britvic
⭑⭑⭑⭑⭑
Tailored solutions and dedicated support
We understand that every business is unique, so we spend time understanding your business objectives and how best to engage with your customers. We then customise our direct response marketing solutions to make sure they specifically meet your needs, ensuring maximum impact and ROI.
Our team of dedicated professionals is committed to your success. Whether you have questions, concerns or need assistance, we are here to provide the support you need, when you need it.
Seamless integration with DRTV campaigns
Our direct response and media support service seamlessly integrates with your DRTV campaigns, creating a cohesive and impactful promotional strategy. Whether it's coordinating contact centre operations, managing inbound enquiries or facilitating outbound follow-ups, we ensure that every interaction aligns with your campaign objectives. By synchronising communication channels, we maximise the effectiveness of your direct response marketing efforts and drive measurable results.
Efficient processes for optimal performance
Efficiency is at the core of everything we do. We have developed streamlined processes that minimise response times, optimise resource allocation and enhance overall campaign performance. From lead generation to conversion tracking, our systematic approach ensures we maximise every opportunity and every interaction contributes to the success of your promotion.
Harnessing innovative technology
Technology plays a pivotal role in shaping our communication strategies. We leverage cutting-edge tools and platforms to enhance the efficiency and effectiveness of our direct response campaign services. Whether it's advanced analytics for campaign optimisation, AI-powered chatbots for customer engagement, or seamless CRM integration for data management, we harness technology to stay ahead of the curve and deliver superior results for your business.
Ensuring promotion success
Success in promotional campaigns requires more than just great ideas—it demands meticulous execution and unwavering commitment. We take pride in our track record of delivering results for our clients. By combining strategic thinking with hands-on implementation, we ensure that every aspect of your promotion is optimised for success. From initial planning to post-campaign analysis, we are with you every step of the way, driving towards your objectives with precision and purpose.
Proven track record
With years of experience and countless successful direct response marketing campaigns under our belt, we have the expertise to deliver results that exceed expectations. We’ve worked and delivered for a wide range of organisations of varying size across multiple sectors. Our success is driven by the results we deliver for our clients and that’s why we’ve been operating since 1989.
Partners in success
We are more than just a service provider—we are your partners in success. With our expertise in direct response communication, seamless integration with DRTV campaigns, efficient processes and innovative technology, we empower businesses to achieve their promotional objectives with confidence. Our customers rely on our experience to enhance their campaign performance, drive ROI, and strengthen audience engagement. Trust us to elevate your communication strategy and drive unparalleled results for your next direct response campaign.
Meet the team
Our people are our greatest asset. Their expertise, knowledge and intelligence are a key differentiator between our business and competitors. We continually invest in their development and support their wellbeing, creating an engaged and highly motivated team.
Join a thriving
business
We invest substantial amounts of time and energy in our team and even have our own dedicated academy. Are you looking to change career? Read more about what a career at Ant looks like.
At Ant, we truly care
about our people.
Four locations
One team
Get in touch
Let’s talk
Looking to accelerate sales, improve customer retention or increase customer spend?
Direct response & media support
Frequently Asked Questions
FAQs: Direct Response & Media Support
What is direct response marketing?
Direct response marketing is designed to generate an immediate response from consumers through a clear call to action. It’s one of the most measurable forms of direct marketing and a key component of effective direct response advertising campaigns. - for example, encouraging a customer to call a telephone number, click a link, or make a purchase. It’s a form of marketing that allows direct response marketers to measure success in real time.
What are the benefits of direct response campaigns?
The benefits of direct response include measurable results, faster ROI, and stronger audience engagement. Because it encourages an immediate response, this type of marketing strategy helps businesses generate leads quickly and track their marketing campaign performance with precision.
What channels are most effective for direct response marketers?
Direct response marketers use a wide range of effective channels including DRTV, direct mail, email and social media. Each is designed to deliver a clear CTA that drives consumers to take the next action.
How does Ant Marketing support direct response efforts?
We provide end-to-end direct response and media support that aligns with your campaign goals. Our team manages inbound and outbound communication, integrates with your CRM, and delivers measurable results that help direct response marketers build brand awareness and achieve real business results.
Can direct response marketing work for both B2B and B2C brands?
Yes, direct response marketing is highly effective across both B2B and B2C sectors. Whether you’re generating leads, driving sales, or promoting goods and services, direct response marketers can use personalised campaigns to create a sense of urgency and connect directly with their target audience.
To discuss our effective sales and marketing solutions, please request a call back and we can book you in for a FREE consultation today.
