What Are Qualified Appointments?

An appointment can be as simple as a follow up phone call to explain more about a product or service, or a face to face presentation to further demonstrate benefits to shareholders, however the quality and value of an appointment depends entirely on the likelihood that your prospect will buy from you.

The term “qualified appointments” refers to a sales representative from a company being able to meet with a prospective client who has the interest, motivation/need, and resources to invest in the product or service being offered. This is opposed to an appointment where these key factors are lacking. A qualified appointment therefore yields better results in terms of sales, however not all appointment setting specialists operate with this in mind, as Ant Marketing Account Director Clive Burnham explains…

“Unqualified appointments typically do not turn into deals. For this reason, you need to carefully consider which appointment setting service you engage. Some appointment setting services simply arrange any appointment they can; if a prospect will take a call, that counts as an appointment.

At Ant Marketing we qualify our appointments on a strict criteria. We are one of the very best appointment setting firms and see, on average, a higher than 50% conversion rate”.

Appointment Setting at Ant Marketing

We are extremely proud of our appointment setting service at Ant Marketing, and we have helped countless organisations secure qualified appointments, leading to new business. For the last four years, Ant Marketing has been providing an outbound appointment generation and database build function for one of the world’s largest banking institutions, securing over 6500 appointments, and delivering a 300% return on investment in terms of revenue to direct cost. If you would like to know more about this project, you can read our case study here.

If you would like to know more about how Ant Marketing can help you secure all important qualified appointments, please get in touch with Clive